Data Analytics Privacy Policy

LAST UPDATED: JUNE 10, 2021

This Privacy Notice describes how SHEPRA, Inc. (also referred to below as “we”, “us”, or “our”), collects, uses, and shares information about individuals or entities in connection with our performance of data analytics services that include providing our clients with personal information collected or derived by us or provided to us by third party data providers (collectively, the “Services”). The Services exclude data analytics services performed on personal information provided to us solely by or on behalf of our clients. Please review the SHPRA, Inc. Privacy Notice to learn how personal information is used and shared when it is collected by the SHEPRA, Inc. website or in certain other circumstances unrelated to the Services.

Information Collection

We may collect a variety of personal and entity information about you from our current or potential clients or third parties.

Information Use

We may collect and use your personal information as part of our Services to identify you and generate insights utilizing our proprietary analytics models and/or criteria provided by our clients.

Disclosure of Information to Third Parties

We may provide your personal information to our clients to assist them in their marketing and sales of their products and services.

We may provide your personal information to third parties, such as data brokers, to identify you in order to collect additional personal information about you for use in our services.

All categories of your personal information may also be disclosed:

• To our affiliates and other third parties: in order to respond to your requests or inquiries; as part of a corporate transaction (such as a sale, divestiture, reorganization, merger or acquisition); or where those parties handle information on our behalf
• To law enforcement, regulatory or other government agencies, or to other third parties, in each case to comply with legal, regulatory, or national security obligations or requests

All of these disclosures may involve the transfer of personal information to countries or regions without data protection rules similar to those in effect in your area of residence.

Selling of Information

As part of our Services, we may sell your personal information to our clients as data through contracts we perform as collective data. Depending on the jurisdiction in which you are located, you may have the right to request that we not sell personal information we hold about you.

We retain personal information as necessary for the duration of the purposes outlined in this Privacy Notice. Notwithstanding the duration of the purpose, we may retain your information if necessary to comply with our legal or professional obligations, enforce our agreements, or resolve disputes.

Rights to Access and Control Your Personal Information

You have choices about how your personal information is collected, used, and shared.

Depending on the jurisdiction in which you are located, you may have the right to request that we modify, delete, or stop processing your personal information, and you may also have the right to request that we provide the following information regarding the personal information we hold about you:

• The categories and/or specific pieces of personal information we collected
• The categories of sources from which personal information is collected
• The business or commercial purpose for collecting or selling personal information
• The categories of third parties with whom we shared personal information
• The categories of personal information we sold about you and the categories of third parties to whom the personal information was sold

Applicable laws may also give you the right to lodge a complaint with a local supervisory authority related to this Privacy Notice.

We will not discriminate against you for exercising any of your rights with respect to your personal information.

Verification of Personal Information Request

For certain personal information requests, we must first verify your identity before processing your request. To do so, we may ask you to provide us with your full name, contact information, and relationship to SHEPRA, Inc. Depending on your request, we may ask you to provide additional information. Once we receive this information, we will then review it and determine whether we are able to match it to the information SHEPRA, Inc. maintains about you to verify your identity.

Special notices to California residents

If you are a California resident, you are entitled to request information concerning any personal information you provide to us as part of an established business relationship for personal, family, or household purposes that we disclose to nonaffiliated third parties for their direct marketing purposes. We do not collect any personal information directly from you as part of our Services. Therefore, we do not have any such personal information to share with nonaffiliated third parties for such purposes.

Information Security

We have in place reasonable commercial standards of technology and operational security to protect all personal information collected from unauthorized access, disclosure, alteration, or destruction.

Children's Privacy Protection

We understand the importance of protecting children's online privacy. Our Services are not designed for or intentionally targeted at children under the age of 13. It is not our policy to intentionally collect or maintain information about anyone under the age of 13. If we obtain actual knowledge that we have received such information, we will take steps to delete it.

Changes to our Privacy Notice

In addition to describing our current privacy practices, this Privacy Notice also describes the categories of personal information we collected, disclosed, or sold during the preceding 12 months. We may modify or amend this Privacy Notice from time to time at our discretion. When we make changes to this Privacy Notice, we will amend the revision date at the top of this page and such modified or amended Privacy Notice shall be effective as to you and your information as of that revision date. We encourage you to periodically review this Privacy Notice to view any updates.

Contact information

If you have any questions or concerns regarding your privacy in relation to the Services, please contact us at Marketing@SHEPRA.com or call us at +1 937-723-1519.